Course Arrangement & Description-長榮大學國際交流與兩岸事務處

Course Arrangement & Description

2024/6/5 下午 03:59:00

2018 Global Summer School

Course Information

*Course Arrangement

A. College of Management

Course Title	Credits	Hours
A1 Cross-Cultural Business Communication	3	39
A2 Marketing Planning	3	39
C Global Cultural Exchange Summer Camp	5 days	30+

B. School of Information and Design

Course Title	Credits	Hours
B1 Introduction to Interaction Design	3	39
B2 Information Technology with Practice	3	39
C Global Cultural Exchange Summer Camp	5 days	30+

*Course Description

A. College of Management 管理學院

英文授課/English taught course

課程名稱

Course Title

學分數

Credit

授課時數 (小時)

Lecture Hours

A1. 跨文化商業溝通

Cross-Cultural Business Communication

1. Lecturer：阮功皇助理教授 (Dr. NGUYEN Cong Hoang)

2. Course Description:

This course is designed to help students approach to the major principles of management across cultural and national boundaries. It provides a key grounding in the nature of management in the global context by increasing awareness and understanding of the soft skills in international management, particularly those relating to cross-cultural management and business communication. The meaning of culture is explored by drawing on a concise overview of cross-cultural concepts combined with learning-by-doing activities, then the course will offer a broad view of current thinking on culture linked to management, organization and communication.

課程名稱

Course Title

學分數

Credit

授課時數 (小時)

Lecture Hours

A2. 行銷企劃

Marketing Planning

1. Lecturer：鄭聖時副教授 (Dr. CHENG, SHENG-SHYR)

2. Course Description:

Every company, product, and service needs a marketing plan to succeed. No matter the industry or merchandise, the guiding principles and strategies of every successful marketing plan remain the same. This plan is the overall company road map for selecting a particular target market and then satisfying consumers in that segment.

B. 資訊與設計學院 School of Information & Design

英文授課/ English taught course

課程名稱

Course Title

學分數

Credit

授課時數 (小時)

Lecture Hours

B1互動設計導論

Introduction of Interaction Design

1. Lecturer：王俊嘉副教授 (Dr. WANG, Chun-Chia)、林家樑助理教授(Dr. LIN, CHIA-LIANG)

2. Course Description:

This course introduces the Arduino microcontroller through hands-on work in the lab creating simple machines with embodied behaviors. The Arduino bridges resource for physical projects for students in all disciplines. This course brings students over the beginner’s threshold to a basic understanding of the use, terminology, and potential of the Arduino. The first portion will bring essential knowledge for creating a simple LED control system and a sensor-driven reacting system, and the second portion will combine those skills and make a simple interactive project.

課程名稱

Course Title

學分數

Credit

授課時數 (小時)

Lecture Hours

B2 資訊科技實務

Information Technology with Practice

1. Lecturer：賴信志副教授(Dr. LAI, Hsin-Chih) 、蕭鉢副教授(Dr. Hsiao, BO)

2. Course Description:

This course helps students understand technical concepts underlying current and future development in information technology. There will be a special emphasis on ecological and environmental fields in practices. As result, this course is divided into three parts, and the first two parts are organized by two instructors who are specialized in that specific topic(s). The first part is to introduce the concept of comprehensive technology management, and to conduct some climate change or environment issues. The second part is to use handy and current IT tools to collect environment-related data, generating maps, and inform potential impacts. The last part is to arrange a local tour for better understanding to the practice of Information Technology.