About

Under the effect of globalization, the Ministry of Economic Affairs has been sparing no efforts to improve Taiwan’s MICE industry since 2009. Based on the Taiwan’s MICE Promotion Program run by the Bureau of Foreign Trade, the new Bachelor Degree Program of International MICE Management provides specialized courses, helping students to keep in touch with the latest developments in the MICE field. The courses integrate two main domains, MICE and International Marketing, which are classified into International MICE Management Module, International Marketing Management Module, and International Business Communication Module under the so-called three outcome-based modes of curriculum construction. Being offered with a broad range of flexible courses among three curriculum modules and an inspiring environment, students will achieve the best DEGREE to become a MICE talent with the knowledge of International Marketing to step into the world stage.